Branding & Brand Strategy

Leading the brand strategy and execution for new software launches, most recently XYCLE, creating a brand tailored for LCA practitioners and sustainability leaders. This covers the full lifecycle: defining and delivering brand assets (logo, brand guidelines, visual identity), producing launch materials (video adverts, social campaigns), and driving the brand post-launch through the development of infographics, client info packs, one-pagers, slide decks, and other collateral.

White Papers & Guides

Leading the end-to-end creation of white papers and guides, from concept to publication. This includes designing layouts and infographics, project managing timelines, proposing and shaping copy, and collaborating with scientists to translate technical insights into clear, relevant content tailored for both commercial clients and educational audiences.

Social Media

Managing social media platforms end-to-end, from generating ideas and designing visuals to writing copy and publishing. I also collaborate with companies and partners to create co-branded posts, ensuring campaigns are engaging, on-brand, and strategically aligned.

Print Assets

I lead the design and production of print assets for internal and external events, ensuring brand and print guidelines are met. This includes project managing timelines, coordinating production, and delivering high-quality materials that support both client-facing engagement and internal initiatives.

Slide Decks

Create and design slide decks for client proposals and meetings, as well as global campaigns, events, and webinars. This includes structuring content, applying brand guidelines, and ensuring decks are visually compelling, clear, and tailored to the target audience.